For Omni Hair Care, a passion project born from our desire to revolutionize the beauty industry, we developed a comprehensive strategy positioning the brand as a pioneer in the genderless hair care space. Our approach centered on inclusivity and efficacy, breaking away from traditional gender-based marketing that has dominated the industry. Our digital strategy leveraged interactive elements and educational content to help customers identify their hair needs. The website guides users through a personalized journey emphasizing individual hair properties instead of gendered solutions. We've created the home and about pages.