For the wedding artisans creating cinematic moments and timeless heirlooms: a website experience worthy of your craft. The Presence Atelier is an 11-month partnership where strategy meets artistry—building you a complete web experience that captures the elevated beauty and intentionality of everything you create.
The Presence Atelier
The complete web experience for elevated wedding artisans
This is more than a website—it's a comprehensive 11-month partnership designed exclusively for fine art wedding professionals. Through strategic design, intentional development, and extended collaboration, we build you a dynamic online presence that immerses your ideal clients in the exact experience they're searching for.
Best for...
You've built something extraordinary—a body of work that commands attention and clients who are exactly who you envisioned serving. Now you need a website that works as hard as you do: one that captivates your network, attracts once-in-a-lifetime celebrations, and positions you for the extraordinary moments you're meant to craft.
The Presence Atelier is designed for fine art photographers, videographers, event planners, stationery designers, florists, cake artists, and event venues whose online presence hasn't caught up to the elevated artistry of their work.
Where Artistry Meets Presence
Lumos Produzioni creates cinematic films defined by authorship and timeless Italian elegance. We built them an immersive digital experience that mirrors the intentional artistry of every frame they capture.
View the websiteA Meaningful Difference
Built Exclusively for Fine Art Wedding Professionals
The Presence Atelier was created specifically for you. Since 2014, fine art wedding professionals have been naturally drawn to our work—and we've seen the disconnect firsthand: artisans at the top of their craft with websites that don't reflect the caliber of their work or client experience.
Designed Around Your Reality
The 11-month partnership respects your busy calendar and peak season demands. Important decisions deserve time and consideration. Your energy stays focused on serving your clients and creating once-in-a-lifetime moments—while still making meaningful progress in building your business foundation.
Everything You Need, Nothing You Don't
This package includes only what elevates your online presence—no excess, no overwhelm. We build websites the way you serve your clients: with intention, artistry, and an unwavering commitment to the experience itself.
The Presence Atelier
The package includes:
Website Strategy
Web Design & Development
Copy Refinement
SEO Optimization
Tutorial Library
Launch Support & Domain Setup
Site Maintenance & Optimization
For you if:
You're a luxury wedding professional ready for a complete online foundation that reflects the artistry and intentionality of your work. This comprehensive package was designed specifically for photographers, videographers, event planners, stationery designers, florists, cake artists, and venues who serve discerning clients and need a digital presence worthy of the celebrations they create.
The full timeline is 11 months
The Custom Website
Pages include:
Home
About
Services
Contact
Portfolio CMS or Template
Investment Guide
Proposal Template
Always built for you:
Need more? Additional pages, a blog, or custom features can be added to create the exact experience your business requires. We'll discuss your specific needs during our initial consultation.
Custom WEBSITES TAKEs 4-6 months
Maintenance & Optimization
Ongoing Partnership
After your website launches, the remaining months of our partnership are dedicated to maintenance and optimization—so you can stay fully present with your clients during your busiest seasons.
You're deep in wedding season or preparing for it. The last thing you need is another task competing for your attention. While you're creating extraordinary celebrations and serving the clients who chose you, we're ensuring your website continues working for you—keeping your portfolio current with your latest work, making strategic refinements based on real data, and handling the technical details you shouldn't have to think about.
This isn't just about keeping your site running. It's about having a partner who understands the rhythm of your year and takes one more thing off your plate during the moments that matter most. You focus on your craft. We focus on keeping your online presence as dynamic and compelling as the day it launched.
The Investment
The Presence Atelier begins at
$20,000
for the complete package.
Blog CMS
$4,000
Blog Post Archive Page
Blog Post Page
Category Page
Blog Post Transfer
Newsletter Page with Embed
$500-$1,000
For $500, we design a clear and beautiful landing page and embed your form on your website. For $500 more, we also help you setup your email account.
Additional Page
$2,000
Possible pages include:
Atelier/Studio
Album
Education
Podcast
Course Sales Page
...and more
Need to add a shop? Our semi-custom Shopify stores begin at $7,000.
Custom Branding
$6,000-$10,000
Brand Strategy
Moodboard & Creative Direction
Signature Logo
Brand Mark
Secondary Logos
Color Palette
Typography Suite
Brand Guidelines
Professional Copywriting
$5,000+
Copywriting VIP Days to optimize your time while our expert writes copy that not only connects but demonstrates what makes you the choice in your industry. Includes 6+ pages of copy, a detailed questionnaire and strategy call, and final polish and proofreading.
Packaging, Print & Collateral
Custom Pricing
Possible ideas include:
Business Cards
Digital Magazine
PDF Contract
Album Boxes
USB Drive
Notecards
Client Gifts
...and more
Quarterly Maintenance & Optimization
$2,100
Continue the ongoing partnership beyond your initial 11 months. We monitor your site's performance monthly and make strategic optimizations each quarter based on real data—keeping your online presence as dynamic and effective as the day it launched. Up to 10 hours.
VIP Day
$2,500
Dedicated, focused time to tackle significant updates, additions, or refinements to your site. Whether you need new pages, design enhancements, or technical improvements, a VIP Day gives you immediate, expert attention to evolve your online presence. Up to 8 hours.
VIP Half Day
$1,300
Perfect for smaller updates and refinements. Get quick, expert support for content updates, minor design adjustments, or technical needs—keeping your site current without a long-term commitment. Up to 4 hours.
Add-Ons
Additional Page
$2,000
Custom Branding
$6,000–$10,000
Professional Copywriting
$5,000+
Packaging, Print & Collateral
Custom pricing
Quarterly Maintenance & Optimization
$2,100
VIP Day (8 hours)
$2,500
VIP Half Day (4 hours)
$1,300
The payment plan
Your investment is divided into six equal monthly payments during the partnership, allowing you to focus on your clients and your craft while building the online foundation your business deserves.
The Process & Timeline
Discovery & Booking
We begin with a discovery call to understand your vision, your work, and the clients you serve. From there, we build a custom solution tailored to your specific needs and you book your spot for The Presence Atelier.
Strategy (1 month)
We dive deep into the foundation—understanding your brand positioning, ideal client journey, and the strategic elements that will make your website as intentional as your work.
Design (2 months)
This is where your vision comes to life. We craft the visual experience and define the dynamic, immersive movement that will set your site apart—ensuring every element reflects the elevated artistry of what you create.
Development & Launch (1 month)
We build your website with precision and care, then guide you through a seamless launch—setting up your domain and ensuring everything works beautifully from day one.
Maintenance & Optimization (5+ months)
For the remaining months of our partnership, we keep your site current, relevant, and continually improving—using real data to make strategic refinements that strengthen your online presence.
Behind the experience
Stefani Lefler
Founder, Creative Director & Designer
Stefani founded December Oak in 2014 with a vision: to create digital experiences as intentional and extraordinary as the work of the artisans she serves. Since then, fine art wedding professionals have been naturally drawn to her versatile yet elevated design approach—one that balances timeless sophistication with dynamic, immersive storytelling.
With over two decades of design expertise, Stefani understands what it takes to translate creative vision into a commanding digital presence. Her work is rooted in strategy, collaboration, and an unwavering commitment to craft—the same values that define the wedding professionals she partners with.
A Collaborative Approach
You know that the most extraordinary celebrations are created by a team of talented vendors working in harmony—each bringing their unique expertise to the experience. The Presence Atelier operates the same way. Throughout our 11-month partnership, you'll receive dedicated one-on-one attention from Stefani, ensuring your vision is understood and honored at every step. Our internal team of passionate creatives—including our brand designer, developer, and copywriter—work at the highest level of their craft. For your unique project, we also partner with trusted specialists through our curated network, ensuring every element of your digital presence is executed with precision and artistry.
Get an instant quote
What will your package investment be? Find out how much your project will be! For a final quote, reach out and we're happy to have a free consultation to confirm your investment.
Simone of Lumos Produzioni
“We just had to reach out to say how incredibly happy we are with your work. The research you put in, the careful listening, your interpretation, and ultimately the translation into the most amazing website design we've ever seen—you nailed it!”
Tom of Tom Thornton Photography
“I don’t quite know what could be added here to express how incredible the experience with Stefani is. It’s just something you have to experience first-hand. You would be doing yourself a disservice if you went with anyone else, honestly. Stefani’s passion for this work combined with her skill blew me out of the water, and it shows in the work she provided. Everyone who has come to my website since she launched it has shared similar sentiments - it is NEXT LEVEL. Hire her for literally everything, Stefani is a true rockstar, and will be cheering you along the entire way. Stefani, thank you for everything you’ve done for me. I can’t express enough how grateful I am for you!”
MALLORY & KIRSTIE OF ELEVATE EVENTS
"When looking at the inquiries and bookings we are getting, it’s clear we’re attracting more of our ideal clients. It has become immensely easier to translate our overall value and processes to our potential clients, thanks to the beautiful AND user-friendly work Stefani did. Clients have much less hesitation in booking us now because our core beliefs and values are so expertly laid out and our offerings are clear. A win-win for all parties involved!"
ELIZABETH of blush floral design
“I worked with Stefani on creating a website overhaul and I cannot be happier with the end result as well as the entire process. From our first conversation I knew she understood what I was looking for and was the perfect fit. She had creative ideas and tailored everything to fit my clientele. She was responsive, easy to work with and stuck to our timeline. I feel really lucky to have been able to work with Stefani. She created not only a beautiful website for my floral business, but one that is functional, conveys my brand perfectly, is easy to edit on my own and in turn it has increased my business substantially. I highly recommend December Oak!”
Is this right for you?
The Presence Atelier is designed for established fine art wedding professionals who are confident in their craft and ready for a digital presence that reflects it.
You're ready if:
You value long-term partnership over quick fixes. Your current website doesn't match the caliber of your work or the elevated client experience you provide. You know that creating an intimate, immersive experience is an investment—and you're ready to extend that same intentionality to every touchpoint of your online presence, from first impression to final delivery.
You're not quite ready if:
You're just starting out, looking for a DIY solution, or need a website launched within the next few weeks. You're not ready to trust the process or commit to an 11-month collaborative partnership. The Presence Atelier requires investment in building something extraordinary—if that doesn't align with where you are right now, that's okay. We're here when you're ready.
Frequently Asked Questions
Why does the partnership last 11 months?
The 11-month timeline is designed around your reality as a wedding professional. We understand your calendar is full during peak season and that thoughtful decisions take time. This extended partnership allows you to stay focused on serving your clients and creating extraordinary moments while making meaningful progress on your business foundation. It also gives us the opportunity to truly understand your work, your vision, and your business—enabling us to make strategic decisions that strengthen your online presence long after launch.
When should I book my project?
We recommend reaching out as soon as you know you're ready. The Presence Atelier spots are limited, and we typically book 1-2 months in advance. Early booking ensures you secure your preferred start date and gives us time to prepare for a seamless partnership.
Do you offer payment plans?
Yes. Your investment is divided into six equal monthly payments, beginning when you book and charged on the 1st of each month. This structure ensures we can launch your site whenever it's ready—no matter the timing—and allows us to invest in the team and resources needed to complete your project with intention, care, and expertise.
Does booking branding and/or copywriting extend the timeline?
No. Branding and copywriting are completed simultaneously after strategy and takes minimally 2 months—always before website design begins. This ensures your visual identity and messaging are refined and ready to inform every element of your site.
What happens after the 11 months are complete?
Your website is fully yours at launch, and you'll have everything you need to manage it independently through our tutorial library. If you'd like continued support, we offer quarterly maintenance and optimization packages and full-day or half-day intensives to keep your site evolving with your business.
Can I add additional services or pages later?
Absolutely. Whether you need additional pages, a blog, custom features, or any of our add-on services, we can discuss your specific needs during our partnership or after your site launches.
How involved will I need to be in the process?
Your involvement is essential to creating an authentic representation of your work, but we've designed the process to respect your time. We'll need your input during strategy sessions, design reviews, and content gathering—but the timeline allows for flexibility around your busy season. You stay focused on your clients while we handle the heavy lifting.
What platform do you build on?
We build on Webflow, a powerful platform that offers both stunning design capabilities and user-friendly content management. It gives you complete control over your content while maintaining the sophisticated, dynamic experience your brand deserves.
How many revision rounds are included?
We include two rounds of refinements for each phase of the partnership. This approach gives us the flexibility to perfect every detail while maintaining momentum toward creating the exceptional online presence your work deserves.
Can you work with my existing brand?
Yes. We collaborate beautifully with other designers' brands and can bring your established visual identity to life online. During our discovery call, we'll review your brand files to ensure we have everything needed for a seamless process.