As a fine art wedding professional, you've spent years perfecting your craft. Your portfolio showcases cinematic moments, timeless artistry, and the kind of once-in-a-lifetime celebrations that define luxury weddings. Your clients invest thousands in your services because they recognize exceptional quality.
But when potential clients visit your website, does it reflect that same level of excellence?
If you're like most established wedding artisans, the answer is probably no—and it's not for lack of trying. The reality is, there's often a disconnect between the extraordinary work you create and how it's experienced online. And in an industry where first impressions happen digitally, that gap can cost you the dream clients and high-end collaborations you've been building toward.
That's exactly why we created The Presence Atelier—a signature 11-month website design partnership built exclusively for photographers, videographers, event planners, stationery designers, florists, cake artists, and venues who create elevated wedding experiences.
Why I Made the Switch (And Why I Swore I'd Never Niche)
For years, I resisted niching December Oak. I loved the variety of working with different industries, and honestly? The idea of limiting my client base felt restrictive. I genuinely believed that great design could serve anyone, and I didn't want to box myself in.
But here's what kept happening: wedding professionals kept finding me. Year after year, the photographers creating gallery-worthy images, the florists crafting arrangements that took my breath away, the planners orchestrating unforgettable celebrations—they were naturally drawn to our work. And more importantly, I kept noticing the same pattern: these incredibly talented artisans had websites that simply didn't do justice to the extraordinary experiences they were creating.
The gap wasn't subtle. I'd see a photographer whose work had been featured in Vogue with a website that looked frozen in time. A videographer commanding $25,000 per wedding with a portfolio that didn't capture the full scope of their cinematic storytelling. Event planners coordinating destination weddings in Italian villas with sites that failed to convey the meticulous attention to detail they brought to every moment.
These weren't beginners trying to find their footing. These were established professionals at the peak of their careers—with full calendars, devoted clients, and undeniable talent. But their digital presence was quietly undermining all they'd built.
That's when it clicked for me: this wasn't about limiting myself by niching. This was about leaning into the work I was already doing and doing it with more focus and intention.
Since 2014, wedding professionals have consistently made up a significant portion of my client base. I understand the rhythm of your year—the intensity of peak season, the challenge of standing out in a competitive market, the pressure to continuously position yourself at the highest level. I understand that your clients aren't just booking a vendor—they're choosing someone to witness and preserve their most treasured moments. And I understand that your website needs to communicate all of that before clients even reach out.
So I made the decision to fully commit to what had been unfolding naturally: creating sophisticated digital experiences for fine art wedding professionals whose work deserves more than a standard portfolio site.
The Problem: When Your Website Doesn't Match Your Work
Let's talk honestly about what's happening right now.
Your work is exceptional. Your clients sing your praises. You're booked through referrals and word-of-mouth. From the outside, everything looks successful.
But there's a nagging feeling every time you share your website link—a sense that it's not quite representing you the way you deserve.
Here's what's really going on:
- Your portfolio exists on your site, but it doesn't fully capture the artistry and emotion of your work
- The design feels safe, generic, or like it's borrowed from someone else's vision
- You're getting inquiries, but not always from the right people at the right price point
- High-end planners and fellow vendors can't immediately see what sets you apart
- Your site doesn't feel like you—it feels like a placeholder until you have time to do it right
And here's the thing: you know your website should be working harder for you. You've probably thought about redesigning it countless times. Maybe you've even reached out to designers, only to feel overwhelmed by timelines that don't account for wedding season, or turned off by approaches that feel rushed and transactional.
This isn't about perfectionism or vanity. It's about alignment. When your online presence doesn't reflect the caliber of your work, you're making it harder for dream clients to find you. You're underselling years of experience and reputation with a first impression that doesn't tell the full story.
The Solution: The Presence Atelier
The Presence Atelier is an 11-month website design partnership I created specifically to bridge this gap.
This isn't about slapping together a quick refresh or dropping your content into a pretty template. It's a thoughtful, strategic, deeply collaborative journey that results in a website experience as intentional and dynamic as the work you create.
Here's what makes it fundamentally different:
Built With Your World in Mind
I've been working with wedding professionals since 2014, and I've witnessed the unique challenges you face. The Presence Atelier was designed around those realities: the visual sophistication your work demands, the positioning strategy your business needs, and the immersive quality your ideal clients are looking for when they discover you online.
Designed for How You Actually Work
The 11-month partnership isn't just a nice idea—it's intentional. I know your calendar fills up during peak season. I know that thoughtful decisions about your business can't be rushed between back-to-back events. I know your energy needs to be fully devoted to the clients who've chosen you.
This extended timeline means you're never forced to squeeze website decisions into your most demanding months. You're not sacrificing client deliverables to hit design deadlines. Instead, you're steadily building something meaningful while maintaining the standard of excellence your reputation is built on.
Focused on What Actually Matters
The Presence Atelier strips away everything that doesn't serve you and doubles down on what does. We approach your website the same way you approach your client work: with care, intention, and an unwavering focus on creating something that feels authentic and elevated.
What's Included in The Presence Atelier
The foundation package starts at $20,000 and includes everything necessary to establish a compelling online presence:
What We'll Create Together:
- Website Strategy
- Web Design & Development
- Portfolio CMS (Content Management System)
- Copy Refinement
- SEO Optimization
- Tutorial Library
- Launch Support & Domain Setup
- Site Maintenance & Optimization
The Pages We'll Build:
- Homepage
- About Page
- Services Page
- Portfolio (with CMS)
- Investment Guide Page
- Proposal Page Template
And if you need more—additional pages, a blog, custom functionality—we'll talk through what makes sense for your specific goals.
What Happens After Launch
Here's where The Presence Atelier is really different from traditional web design: we don't just hand you the keys and disappear.
After your site goes live, the remaining months of our partnership focus on maintenance and strategic optimization. You stay focused on your clients during your busiest seasons, while we monitor how your site is performing and make thoughtful improvements based on what we're seeing.
This means your portfolio stays current. Small refinements happen without you having to think about them. Technical updates are handled. And most importantly, you have a partner who understands that your business doesn't stop evolving the day your website launches.
It's not about micromanaging your site—it's about taking one more thing off your plate during the moments when you need to be fully present for the work that matters most.
The Process: What Working Together Looks Like
Discovery & Booking
Everything starts with a conversation. We'll get on a call to talk about your vision, your work, and the clients you want to attract. From there, I'll create a custom proposal based on what you actually need, and once you're ready, we'll officially begin.
Strategy Phase
Before we design anything, we spend time on the foundation—understanding how you want to be positioned, who you're speaking to, and what needs to happen on your site to move people from curious to elated.
Design Phase
This is where things start to feel real. We translate your vision into a visual experience, mapping out how your site will move and feel—making sure every element reflects the sophistication of your work.
Development & Launch
We build everything with care and precision, then walk you through launch—handling domain setup, training, and all the technical pieces so you feel confident and ready.
Ongoing Maintenance & Optimization
For the rest of our time together, we keep your site performing well and evolving based on real feedback and data. You stay focused on your clients; we stay focused on making sure your online presence continues serving you.
Why 11 Months? Let's Talk About the Timeline
The 11-month structure is one of the things people ask about most, and it's worth unpacking why this timeline creates fundamentally better outcomes.
It Honors Your Schedule
Wedding professionals don't operate on a typical 9-to-5 calendar. Your peak season is all-consuming. Strategic decisions about your business shouldn't be crammed between ceremonies or squeezed into the hour before you collapse into bed. The 11-month partnership gives you space to engage meaningfully without sacrificing the quality of your client work.
It Allows for Real Refinement
Good design doesn't happen in a single draft—it evolves through collaboration, reflection, and iteration. With room to refine each phase thoughtfully, we're never rushing to meet arbitrary deadlines. We have the space to get it right.
It Creates Deeper Understanding
Over the course of nearly a year, I come to genuinely understand your business, your aesthetic sensibility, and what sets you apart. That depth of understanding translates into better strategic decisions—the kind that can only come from time spent really getting to know you and your work.
It Includes What Happens After Launch
Most designers launch your site and move on. The Presence Atelier includes several months of post-launch support—ensuring your site stays current, functions smoothly, and continues improving based on how real visitors are experiencing it.
It is a Better Investment
With our old way of doing things, we would charge once the timeline had gone over. But we were noticing with the needs of wedding professionals, this was happening almost every project. We wanted to have more transparency in our pricing and create an experience that is focused on the work and not every dollar and cent.
Investment & How Payment Works
The Presence Atelier starts at $20,000 for the complete partnership. If you need branding, copywriting, or additional pages, the investment increases. But we made sure everything included in the base package elevates your potential client's experience.
We break the investment into six equal monthly payments, starting when you book and continuing on the 1st of each month. This approach means we can launch whenever your site is truly ready—not when some arbitrary payment schedule dictates—and it allows me to bring in the right team and resources to do your project justice.
Is This Right for You?
The Presence Atelier works best for established wedding professionals who are confident in their work and ready for their digital presence to finally match it.
You're ready if:
You value building something thoughtfully over getting something done quickly. Your current site doesn't represent the level you've reached in your career or the experience you provide. You understand that creating meaningful, immersive experiences requires investment—and you're ready to bring that same philosophy to how you show up online.
You're probably not ready if:
You're just getting started in the industry, you're looking for a DIY approach, or you need something live in the next couple of months. You're not quite ready to trust a longer process or commit to a year-long partnership. The Presence Atelier requires patience and investment in building something exceptional—if that doesn't feel right for where you are right now, I completely understand. I'm here when the timing aligns.
What Happens Next
If The Presence Atelier sounds like what you've been looking for, let's talk.
We'll start with a discovery call where I'll learn about your vision, take a look at where you are now, and determine whether we're a good fit for each other. From there, I'll put together a custom proposal tailored to your needs.
I only take on a handful of Presence Atelier partnerships each year—I need to give each client my full attention and strategic focus. We typically book about 1-2 months out, so reaching out sooner rather than later helps ensure you can start when it works best for you.
Final Thoughts: You've Earned This
You've put in the years. You've refined your craft. You've built a business and a reputation that people respect.
Your online presence should reflect all of that.
The Presence Atelier isn't just about getting a prettier website. It's about finally feeling proud when you share your link. It's about having your site do some of the heavy lifting before you ever get on a call with a potential client. It's about positioning yourself exactly where you've earned the right to be—among the very best in your field.
Your work tells a story. Let's make sure your website tells it well.
Reach out on our contact page to start the conversation.
